What is Stryd?

Stryd is a wearable that snaps on to any shoe.

It measures your running power and sends that to your watch (Garmin, Suunto, Polar, Apple Watch) when you are running.

What is power?

Imagine you are running on a track and you have a car driving at a constant pace in front of you.

The car is pacing you! If you follow the car, you will evenly split the run.

Now, imagine if the car began driving up hill.

Would the car keep going the same pace?

No, it would slow down.

You can see that the car is not trying to keep you at an even pace now.

It is trying to keep you at an even power.

It wants you to be able to evenly pace yourself up and down hills.

Even pacing is a lot more than just running the same speed in a workout or race.

Even pacing is actually about running at an even power.

Think of Stryd like the car.

Stryd will tell you a power number that you can keep up with on any terrain.

You can easily monitor your watch or phone to see if you are at the right power target.

With Stryd, you will never fall off or exhaust yourself during a workout or race because you will be running to your limit, but not over it.

How does it help me?

Do you want to run your next race faster?

Yes?

Good. We can help.

Power is a direct measure of how much energy you use when you run.

We want to train your body to be able to access more power when you run.

If you can use more power when you run, you can run faster.

Stryd tells you a personalized power target for every run.

Each power target is designed to improve your endurance, strength, and speed in training.

Some runs are designed to improve your ability to run long.

Some runs are designed to improve your ability to run frequently.

Some runs are designed to improve your ability to run fast.

We identify your weak spot and instruct you to do specialized training to shore up that area.

If you followed a our training recommendations, you will consistently and predictably run faster.

What about race day?

We design a power target that pushes you to your limit on race day.

The power target will ensure that you evenly split your race so you have your best shot at hitting your personal record.

Overall, power is the best way to train and race because it trains you to your limit.

Why is power important? Can’t I just use pace?

Pace is very important. It tells you how fast you are running.

However, pace is not the best metric for training and racing.

To train and race effectively, you need more. It is not enough to just run fast.

You need to factor in hills, your fatigue, your speed, and your running form.

Power accounts for each of these factors so you train effectively when you:

- Have to run uphill/downhill

- Become fatigued late in a run

- Improve your running form and eficiency

What does this mean?

The answer is that you do need pace to train.

But pace offers a very one dimensional view into your run.

If you want a full view of your run, you need to measure your power.

Why is this better than heart rate and GPS?

GPS and heart rate technologies are good measurement tools, but they suffer from one fatal flaw.

GPS and heart rate are very good at telling you how your run went.

But they are not very good at telling you what you should do while you run.

Heart rate and GPS are not very responsive.

Heart rate lags.

GPS can be slow to respond too when you change pace or run up and down hill.

They are not effective at guiding your training in real time.

Stryd uses new motion sensing technology that transcends GPS and heart rate to give you instant access to information that you can you use when running uphill, downhills, and when fatigue starts to kick in.

This gives you access to real time information that your competition does not have.

You can make real time decisions during a training session or race to improve your training instantly.

This is the first time I have heard of this. Is running power new?

No.

It has been around a long time, but this is the first time you can access it.

Scientists have been using running power in the laboratory for years to great effect.

However, they never figured out how to take it outdoors where people really train.

Stryd is the first to create a device that is small enough that you can run with.

A small subset have been using run power for years.

Now, it is available to everyone at a price affordable to runners.